Vui Vui

VUI VUI is a natural range of skincare essentials, created in small batches using only
natural botanical ingredients ethically and sustainably sourced in the UK. As a flight
attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and
nature, from the Siberian wilderness to unseen tropical rainforests.

VUI VUI — A sensory voyage of the senses.

SERVICES
Branding
Packaging
Collateral
Social Media Kit

PHOTOGRAPHY
Liliana Barraza

EXPLORE
rarebeehive.com
@rare_beehive

VUI VUI’s collection nourish, soothes and cleanses skin, free of harmful ingredients.

BOTANICAL ILLUSTRATION FOR MODERN SKINCARE

For this project, we created everything from identity and packaging, tagline and photography direction, helping the brand bring a timeless experience to any skin  routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis.

For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories. Print was made in the UK, using luxurious G.F Smith papers.

“Menta Branding has such a talented and creative team. From the initial discussions and the first steps in shaping a concept all the way through to the final branding, Laura and Majo conceptualised and delivered an outstanding new brand identity and packaging designs for Vui Vui Botanic Atelier. Our branding is appealing and soothing to the eyes with every detail and colour well thought through and coherent throughout all our products. I would definitely recommend this amazing team to the world.

Without MENTA, VuiVui won't be able to fulfil our dreams. Because of your assistance, your patience, your creativity and your hard work that I could achieved another of dream. For that, I sincerely thank you Laura for everything you and Majo have contributed to VuiVui. I am forever grateful. Apologies if I were harsh and demanding before.

Thank you very much to you both from the bottom of my heart.”

Carl Sung
VUI VUI Founder
Skincare
UK