SIMPLICITY     WITH A SIP OF    NOSTALGIA

We create visual identities that balance classic & contemporary design, with simplicity at core, through an intuitive, analog charm, and research—based process, to shape ideas into storied brands with purpose.

Since our founding in 2008, our work has been rooted in quality at every touchpoint, creating a presence that resonates emotionally and builds the trust essential for market success.

We place great importance on cultivating trusted partnerships with our clients, that lead to a collaborative design process, creating bespoke visual identities that reflect our passion for meticulous detail and dedicated craftwomanship.

OUR WORK IS GUIDED BY THEESE PRINCIPLES:

Deep listening

Our strategy-driven approach begins with listening. With attentive ears and open hearts, we immerse ourselves in each client’s history, context, challenges, and dreams to ensure that every design decision is purposeful and impactful.

Intuition

Intuition is a special and practiced power, a part of everyone’s innate feminine side that we embrace here at Menta. Feelings and instinct come from somewhere; it’s our job to listen to these guiding points and follow through with deep investigation.

Curiosity

We’re diggers and seekers. At times, we feel like historians even. Complementary to our creative intuition, a part of each project requires focused excavation—through archives, bygone eras, and questions, questions, questions. This sacred part of our process is the rich soil from which new ideas and great design sprout. For us, there is no beauty without this substance.

Collaboration

We work in true partnership: the best projects are born from deep listening, trust, and synchronicity. Our clients, designers, suppliers, and artists are our collaborators. No ego, only a shared purpose.

Over the past fifteen years, we have collaborated with small and big companies, both locally and internationally, partnering with mindful founders launch with confidence.

We have evolved by staying true to our values and upholding the strength of a small, specialized team.

WHO WE ARE

Founder

LAURA MÉNDEZ

Laura Méndez combines her interest in typographic eras with a contemporary narrative to create brand identities and packaging projects that communicate a clear concept, with a touch of nostalgia and a focus on tactile, analog experiences.

In 2008, she started as a solo-preneur. As the studio slowly grew, she kept her vision of keeping the studio small so she could be involved in every project that came along. Now she leads one of the most prominent studios in Mexico, renowned for its sophisticated aesthetic and execution. Menta carefully selects projects in the wellness, spirits, lifestyle, hospitality, and slow fashion industries to empower other women entrepreneurs in the region. Menta’s projects are frequently featured in design publications like Behance, The Brand Identity, It’s Nice That, Mindsparkle Mag, Communication Arts, and specialized books. Her work has received awards from Pentawards, The Dieline, and the Latin American Design Awards.

Laura has given talks on the intersections of design, intuition, and women’s roles in it all. She is a mother, balancing her days between creative direction within a horizontal team, her passion for design, The Beatles, and playful afternoons at the park.

OUR SERVICES

A SELECTION OF CLIENTS

Amate Casa de Té, Âme Atendre, Amper Fotografía, Aphlora, Auberge Resorts, Ayuzo, Botica del Campo, Caravel, Casa Don Roberto, Casa Remedios, Cauce, Espacio 18, Feliu Chocolate, Fugaz, Grandpet, Grupo José Leos, Love Fest Fibers, Lattini, Little Prince, Lola Taverna, Looshi, Manifold Bakery, Marriot, Méraud, Monte Marea, Natural Gourmet, Noa Nikkei, Noble Cacao, Nightsky Camps, Nuette, Once Once, Oriana Rodríguez, Palapa Sandals, Pomerium, Polybion, Priscila González Urrea, Querida Raicilla, Rare Beehive, Refugio Costa Rica, Rima Café, Spice Tree Organics, St. Regis, Tal Palo, Tease, Tequila Carabuena, The Lost Explorer, The Ritz-Carlton, Voice for Nature, Vui Vui, Wallware.

WE’VE BEEN FEATURED ON

AWARDS AND RECOGNITION

AWARDS

Latin American Design Awards, 2024
Bronze. Packaging, Spirits
Querida Raicilla

Latin American Design Awards, 2023
Bronze. Branding, New Integrated Identity
Pomerium 

Dieline Awards, 2022
Gold. Packaging, Home & Lifestyle
Looshi 

Pentawards, 2021
Silver. Spirits Clear
The Lost Explorer Mezcal

ONLINE PRESS

Dieline Interview, 2024

a! Diseño, 2024

Consumer Packaged Goods

Consumer Packaged Goods

Communication Arts, 2015

The Dieline, 2015

People of Print

Creative Boom

We and the color

SELECTED BOOKS

Victionary
Flora & Fauna: Design Inspired by Nature
Foreword by Laura Méndez

Victionary
New Folk ArtVictionary
Packaged for Life N°3 Scent

Victionary
Packaged for Life N°4 Chocolate

Victionary
Nice to meet you again

Gestalten
Upstart!

La Tina 001
Diseñadoras gráficas en Latinoamérica

Asia Pacific Design 17

Counter-Print
Modern Heraldry: Volume 1

Inspo Finds

Counter-Print
Logo Book Set

SPEAKING ENGAGEMENTS

DeHache  25
Querétaro, México, 2025 

Universidad Anáhuac Mayab
Mérida, México, 2025 

Festival de Diseño del Pacífico
Cali, Colombia, 2024

Design Talks
Universidad Anáuac, 2024

Design Fest
Guadalajara, Mexico, 2023

Logofilia
Guadalajara, México, 2018

Universidad Marista
Mérida, 2018

DeHache
Querétaro, México, 2017