Spice Tree Organics
A delicious spice blend brand that creates mouth watering meals in minutes. Started by two health conscious, New York moms with a passion for bold flavor and global cuisine, Spice Tree Organics offers 21 handcrafted spice blends spanning 8 regions of the world. Handcrafted in small batches with the best quality ingredients. No additives, no salt, no GMOs.
Spice Tree Organics — Taste the World.
SERVICES
Branding
Packaging
Collateral
PHOTOGRAPHY
Liliana Barraza

Each blend required deep research of cultural icons that we could translate into a bespoke pattern. We drew inspiration from traditional patterns, iconic elements, flags and fabrics, to communicate the region with a fresh take.





RICH, DELICIOUS STARTS HERE
We designed the complete branding and label system for the range of blends. The brand symbol depicts the idea of a tree rooted in a bowl that resembles a mortar to grind the spices. Color palette is vibrant and inspired by Middle East roots, with a sophisticated touch.














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