Palapa

Palapa is an slow fashion brand that goes back to basics, by redesigning traditional sandals from Mexico —known in Spanish as huaraches— to reconnect with our roots while rethinking the way we dress and the pace in which we live.
A modern huarache is elevated with the highest quality materials and next-level comfort. An everyday staple that can be dressed up or dressed down. Palapa leather sandals that are woven by hand in small batches, in a female-lead ethical workshop in Mexico.

Palapa — Handmade by tradition. Tailored to your modern feet.

SERVICES
Rebranding
Packaging
Collateral
Social Media Kit

PHOTOGRAPHY
Liliana Barraza

EXPLORE
palapasandals.com

Inspired by the slow life in the Mexican Tropics, we created a unique wordmark that draws inspiration from posters and ephemera from the Acapulco golden era. The sun —that is also a traditional woven fan, paired up with a set of vintage seals that communicate the brand voice across collaterals.

THE BRAND ELEMENTS

A lush landscape illustration echoes these vibes with simple sophistication and charm. Tropical nature as an ethereal landscape to be in.

Illustration by Daniel Barba