Once : Once
Once : Once — a certified sustainable palo santo brand, based in Guadalajara, Mexico. The purpose of the founders is to offer a medium to feel more aligned to one's self, to carve a little ritual that sets an intention. To clear the mind and space. Inspired by numerology and how 11:11 is a subtle reminder, a wish, Once Once believes we can create our own synchronicity and spiritual presence.
Once : Once — enciende un ritual cotidiano.
SERVICES
Branding
Packaging
Collateral
PHOTOGRAPHY
Liliana Barraza

Two versions of the brand were created, one typographic and an alternative numeric expression. A red symbol depicts the palo santo with an elegant and sensuous flare that also represents the soul.



THE BRAND ELEMENTS
The idea behind the packaging was to create an anticipated experience and a muted keepsake that you would want to place at home. Botanical illustrations of the palo santo tree and its life phases, reinforce the idea that it's a sustainable and certified product. We designed all the branding assets and packaging for an elevated experience and emotional connection.












We help founders launch their brands with intention, crafting brand experiences that reflect their essence, tell an authentic story, and position them as trusted voices in their industry.
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