Looshi

Aromas have the power to transform our mood and help us pursue a healthier lifestyle and mental balance. Looshi is an ecoluxe company that crafts all—natural, ethically sourced incenses, inspired by Indian lush aromas. The brand's inspiration is to look for new ways to enjoy our homes to the fullest in a resignified space, inspiring self—care and mindfulness.

Looshi — Resignify your space, inhabit fully.

SERVICES
Naming
Branding
Packaging
Collateral
Website
Social Media Kit

BRAND STRATEGY
No Somos Robots

PHOTOGRAPHY
Liliana Barraza

Handcrafted in small batches using traditional Indian methods that have been passed down through generations, each incense is responsibly and lovingly hand-rolled by women in Karnakata, India, using naturally derived ingredients. Looshi incense is made with natural, sustainable ingredients, locally sourced from tropical forests in India.

THE SOUL OF THE BRAND

We designed a logo that features a light and airy look and feel, through a sophisticated stenciled wordmark to highlight the idea of space. A bespoke graphic system was created to communicate the 5 main ingredients found in each incense, along with a set of illustrations per aroma.

Each product packaging is unique throught the use of color, embossed shapes and custom illustrations per scent. Naming, Brand Strategy, Visual Identity, Packaging.

“Laura and the entire Menta team were fantastic partners throughout the process. Laura's ability to grasp our vision and translate it into innovative designs was truly impressive. The branding perfectly captured the essence of Looshi, and the meticulous attention to detail in the packaging design made the unboxing experience a delight for our customers.

We have collaborated with Menta for 3 years now, and their communication and openness to feedback have always been outstanding. They consistently deliver high-quality creative work that has significantly impacted our business.

Thank you for your dedication and partnership. We look forward to continuing our work together."

Sharan Prakash
Looshi Founder
Premium Incense 
USA