The Lost Explorer Mezcal
The Lost Explorer is an artisanal handcrafted mezcal made from 100% agave, cultivated in the sun-soaked Valles Centrales, Oaxaca, Mexico, that celebrates the Earth and the diversity and wonder of the sacred agave plant.
Made within the rhythm of Nature, each small batch is distilled by Maestro Mezcalero Fortino Ramos, with a sustainable approach that honors our artisanal mezcal methods. The Lost Explorer Mezcal range consists of three uniquely profiled varietals - Espadín isthe core expression, sitting alongside two rarer wild varietals, Tobalá and Salmiana. Time slows, heart warms. Each sip transports you to a world of senses beyond.
The Lost Explorer Mezcal — Sip Curious
SERVICES
Branding
Packaging
Stationery
Collaterals
Website
Social Media Design
PHOTOGRAPHY
Club Local
Lily Wan, Here Productions
Liliana Barraza
The rich fauna and mystic aura of Oaxaca were the main inspiration for the brand, so we revisited traditional alebrijes of this Mexican region, and elevated them with a contemporary take inspired by Guadalupe Posada’s etchings, for a global audience. We invited Daniel Barba to create the set of illustrations featured in the labels and collaterals.
THE BRAND ELEMENTS
The brand elements on the labels were thoughtfully placed, creating a seamless typographic pattern that extends throughout the design. We designed a set of flowers that sets the tone beeautifully for each label SKU. The labels and unboxing experience mirror this attention to detail: an energetic color palette complements the typography, creating a vibrant visual narrative.
“I’ve been working with Menta Studio for a couple of years. The work is mainly focusing on packaging design and point of sales materials. Laura and her team bring a very distinctive, elegant and creative approach, aiming to explore different ideas which could respond in the best way to the brief. I especially appreciate high attention to detail, diligence and holistic view in every project and outstanding creativity which blends brand world with Mexican culture cues. It’s a pleasure to work together.”
Tomasz Beszterda
Director of Brand Marketing
The Lost Explorer®
Spirits
UK, Europe
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