Cauce

When we set out to create the brand identity for cauce, the most important message to convey was honesty, simplicity and the artistry of small-batch roasted coffee. Drawing inspiration from the Japanese concept of monozukuri, which embodies the ideas of skill,spirit, and craftsmanship in creating superior-quality products, cauce was born. Founded upon the founder's aim of a strong roasting philosophy, to accentuate distinctive flavor profiles to deliver an unparalleled organoleptic experience.

Cauce — taller de tostado natural a su origen.

SERVICES
Naming
Branding
Packaging
Collateral
Social Media Kit

PHOTOGRAPHY
Liliana Barraza

EXPLORE
rarebeehive.com
@caucecafe.mx

Cauce means "river bed" in Spanish. The idea behind this brand name is to capture the natural flow of things, creating a purposeful and meaningful path where form follows function, expressing this sentiment through the design details.

THE PACKAGING

The packaging prominently features a wax stamp that takes the lead, clearly communicating the roast date. A minimal symbol joins the concept of water, coffee, and a letter C. The earthy color palette authentically reflects the origins of each coffee, whilethe typographic system embodies minimalism, emphasizing moderation and purity in design. We developed Naming, Brand identity, Packaging.