VUI VUI

VUI VUI

 

 

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

 

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

 

Photography by Brenda Rosete and Liliana Barraza

 

VUI VUI — A sensory voyage of the senses.

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Casa Lupe

Casa Lupe

 

 

2018
Identity, Collaterals
Mexico

Casa Lupe is an Airbnb located in Colonia Lafayette, a hip neighborhood in Guadalajara, Mexico that gathers traditional houses of the twentieth century, as well as cafes and restaurants. The house was carefully remodelled while keeping its provincial Art Deco spirit.

 

A bike ride in the midst of magnificent trees streets, a casual beer or a fine dinner. A thrilling plan for a host looking for an authentic experience of the city.

 

Menta was commissioned to create the identity that would capture this essence. We created a wordmark with great simplicity and timeless feel. A sparrow just landing, represented with hints of an Art Deco reinterpretation, brings notalgic echoes from distant travels. We also created a series of botanic illustrations inspired by the flowers and trees of our patios, where Buganvilias, Primaveras, Jacarandas and Geranios, brighten up the city.

 

Casa Lupe, an identity worthy of sending a postcard from the best kept local secret.

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