Trasfonda

2017
Identity, Collaterals
Mexico

Trasfonda is a restaurant that takes inspiration from traditional recipes of fondas. Using local and Mexican ingredients as a starting point, chef Paco Ruano, creates a menu that honours our authentic corn, the maíz criollo, reinterpreting everyday flavors into exquisite dishes with a hint of a modern cantina, where every plate is meant to be shared. In a fully renovated historic house.

A unique wordmark was custom made, to reflect hints of Mexican Revolution era, along with a set of handmade stamps that create a sense of tradition and craft. We designed a menu that reclaims the classic elegance, and translates it to a casual eatery.

Trasfonda, a well deserved place in the heart of the Colonia Americana.