Amate Casa de Té

Amate Casa de Té

 

 

2020 
Branding, packaging 
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

 

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

 

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

 

Amate Casa de Té, simply tea for the soul.

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Camellia Milk Tea

Camellia Milk Tea

 

 

2016
Identity, Collaterals
United States

Camellia Milk Tea is a specialized milk tea company, stemming from the co-founders’ passion for milk teas and the lack of pure, diverse milk teas in the market that go beyond using basic black and green teas and artificial powders. A fresh, modern take on teas, a centuries-old beverage, emphasizing purity and simplicity.

 

We designed the identity system including logotype, custom icon that represents the precise moment when a drop of milk and water fuse to form a tea leaf in the center. Typefaces are unique for the brand, creating a memorable experience.

 

Camellia Milk Tea. Not your average.

 

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