November 21, 2021 In By admin

VUI VUI

VUI VUI

 

 

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

 

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

 

Photography by Brenda Rosete and Liliana Barraza

 

VUI VUI — A sensory voyage of the senses.

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February 14, 2020 In By admin

Casa Selva

Casa Selva

 

 

2019 
Identity, Packaging 
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

 

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

 

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

 

Casa Selva, elevate your ritual with ease.

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May 12, 2018 In By admin

Folio + Flores

Folio + Flores

 

 

2017
Identity, Collaterals
United States

Folio + Flores is dedicated to offering high grade organic skincare products, medicinal plants, superfoods and herbs, as well as eco-friendly items for life and home, sourced from around the world. Based in New Orleans, Folio + Flores carefully curates a constellation of brands that align in principle, feel, and effectiveness and that are in tune with the natural rhythms of life.

 

Many of today’s foods, beauty products, and living habits can be seen as a modern venom. We were inspired by Angitia, the Italian goddess of herbal healing, as a signpost of our inherent ability to self-heal and transform by living in harmony with nature.

 

We created the complete identity featuring a typographic logotype that reflects the flow of life with simplicity and finesse. A monogram signs with subtlety as the minimum expression of the wordmark. Finally, we designed the packaging for Folio + Flores signature product, Persian Rose Water, 100% certified organic.

 

Folio + Flores, a unique hide away in Magazine St, New Orleans.

 

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