Pragma

Pragma

 

 

2016
Identity, Collaterals
Mexico

Pragma is an architecture studio based in Guadalajara, Mexico. The challenge was to help Juan Antonio, to find the tone and space in his guild, that would capture his already prolofic career as architect. Simple processes, harmonious solutions. 

 

The core of his work focuses in pure, raw materials, as well as clean geometric lines. The challenge was to communicate these values in a new brand name and stationery set. The result is a design that prefers simplicity.

 

Pragma. The beauty of function that is timeless.

 

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Savon Stories

Savon Stories

 

 

2015 
Identity, Packaging 
England

Savon Stories makes organic soaps produced in small batches, in Surrey, England. Through a cold-process method that retains all nourishing properties to the skin, Savon Stories products are handcrafted with an old family ethos: to nurture the best of mother earth. Raw Minimalism.

 

With exquisite attention to detail, we created a series of botanical illustrations, indicative of the soap’s 100% certified organic ingredients. The gentle color palette embodies a classy, refined feel. A custom wordmark and monogram integrate seamlessly in pure black.

 

Savon Stories, a luxurious bath product you might find in a small boutique on the streets of Paris.

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