Casa Lupe

2018
Identity, Collaterals
Mexico

Casa Lupe is an Airbnb located in Colonia Lafayette, a hip neighborhood in Guadalajara, Mexico that gathers traditional houses of the twentieth century, as well as cafes and restaurants. The house was carefully remodelled while keeping its provincial Art Deco spirit.

A bike ride in the midst of magnificent trees streets, a casual beer or a fine dinner. A thrilling plan for a host looking for an authentic experience of the city.

Menta was commissioned to create the identity that would capture this essence. We created a wordmark with great simplicity and timeless feel. A sparrow just landing, represented with hints of an Art Deco reinterpretation, brings notalgic echoes from distant travels. We also created a series of botanic illustrations inspired by the flowers and trees of our patios, where Buganvilias, Primaveras, Jacarandas and Geranios, brighten up the city.

Casa Lupe, an identity worthy of sending a postcard from the best kept local secret.