Amper

2019
Identity, Collaterals
Mexico

Love has evolved, and so have weddings and celebrations of love. Gone are the days of stiff attitudes and posed photography. Jacquie, Amper’s photographer and founder, seeks to bring authenticity and charm to one of the most important days in a couple’s life.

We created the name, Amper (ampere in English), which is the base unit of electric current in the International System of Units. Staying away from love clichés, we wanted to communicate the deep sensations of being in love in a new way, just like an electric jolt.

A unique wordmark celebrates this bold, true spirit, along with a fine wave that softness the identity. Some nude hues here and there, bring out a gender neutral look and feel.

Amper, celebrating Happy Love Stories.