June 26, 2022 In By admin

Botica del Campo

2021
Naming, Identity, Packaging
Mexico

Botica del Campo rescues the traditional use of Mexican healing plants, into a collection of humble yet powerful remedies, that improve our well-being. By using Nature’s gifts and ancestral knowledge, the brand’s curated collection aims to improve our health with no side effects.

The wordmark and tagline combined, create an understated simplicity with subtle charm. A vibrant color palette is a nod to the diversity of flowers, stems, and leaves found in the product range. We designed custom shapes and die-cut labels for each SKU, so it would be quick to identify each one at first glance, while also drawing inspiration from vintage pharmacies, where each label had a unique typographic composition.

A set of illustrations play with hands and botanicals, highlighting the brand’s storytelling about the wisdom of women passed along through generations. A single letter representing each product was embossed directly on top of its benefits, to create a tactile experience across the packaging suite. We created Naming, Brand Identity, and Packaging.

Botica del Campo. Apotecaria Mexicana, Bienestar Natural.

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January 6, 2021 In By admin

Amate Casa de Té

2020
Branding, packaging
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

Amate Casa de Té, simply tea for the soul.

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April 16, 2019 In By admin

XL Mezcal

2018
Packaging
United States

XL Mezcal is a collaboration with a dear client and friend. He wanted to launch a special edition mezcal for his birthday celebration, so we were asked to design a label that portrayed his personality and philosophy. The label features spontaneous typographic combinations, small vintage-inspired vignettes, and hints of his personal path.

Made in Oaxaca from 100% agave Espadín and Tobalá, XL Mezcal is bottled by maestro mezcalero Fortino Ramos.

A true Mexican mezcal for spirituous moments to celebrate.

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August 22, 2018 In By admin

Twiggie & Rose

2018
Identity, Packaging
Mexico

Twiggie & Rose is a truly natural, organic & high-performance skincare, handcrafted in small batches, in Los Angeles, California. Effectively blended with nutrient-rich and anti-inflammatory oils, this facial oil is formulated to accelerate cellular turnover and clarify the skin, delivering intense hydration and defend against free radical harm.

Such a unique oil blend needed a sophisticated identity and packaging that would portrait the finesse and care considered in the rich oils. We created a bespoke serif with warm feminine highlights with high legibility. A unique box brings tactile finishes with subtle touches of rose gold foil.

All items in the stationery were considered to maximum attention to detail.

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May 12, 2018 In By admin

Nu Ritual

2017
Identity, Stationery
United States

When Charles Breidinger approached Menta, to design a new line of natural soap bars inspired by French craftmanship, the brief was simple yet with a certain challenge. Made from pure natural ingredients, Nu Ritual celebrates the artisan method of soap making.

We created an identity that captures this essence through small details such as the olive branch engraving. The fine paper and printing techniques add a tactile experience through unique luxe details across the stationery set.

Nu Ritual, inspired by antique apothecary labels and modern botanic illustration.

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May 15, 2018 In By admin

Manassé

2016
Identity, Collaterals
Mexico

Manassé is a French-African pâtisserie and boulangerie, located in Guadalajara, México. When Manassé knocked on our door, we were instantly drawn to his story and happy to get involved.

We designed the identity by distilling the best of two worls: the minty facades that preserve the charm of time in one of the most beautiful arrondissments in Paris, Le Marais, and paired that spirit with traditional textile patterns from Benin, the owner’s home country.

Manassé, classic pâtisserie with an African twist.

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May 15, 2018 In By admin