organic Archives • Menta

November 21, 2021 In By admin

VUI VUI

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

Photography by Brenda Rosete and Liliana Barraza

VUI VUI — A sensory voyage of the senses.

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February 14, 2020 In By admin

Casa Selva

2019
Identity, Packaging
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

Casa Selva, elevate your ritual with ease.

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August 22, 2018 In By admin

Twiggie & Rose

2018
Identity, Packaging
Mexico

Twiggie & Rose is a truly natural, organic & high-performance skincare, handcrafted in small batches, in Los Angeles, California. Effectively blended with nutrient-rich and anti-inflammatory oils, this facial oil is formulated to accelerate cellular turnover and clarify the skin, delivering intense hydration and defend against free radical harm.

Such a unique oil blend needed a sophisticated identity and packaging that would portrait the finesse and care considered in the rich oils. We created a bespoke serif with warm feminine highlights with high legibility. A unique box brings tactile finishes with subtle touches of rose gold foil.

All items in the stationery were considered to maximum attention to detail.

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May 12, 2018 In By admin

Folio + Flores

2017
Identity, Collaterals
United States

Folio + Flores is dedicated to offering high grade organic skincare products, medicinal plants, superfoods and herbs, as well as eco-friendly items for life and home, sourced from around the world. Based in New Orleans, Folio + Flores carefully curates a constellation of brands that align in principle, feel, and effectiveness and that are in tune with the natural rhythms of life.

Many of today’s foods, beauty products, and living habits can be seen as a modern venom. We were inspired by Angitia, the Italian goddess of herbal healing, as a signpost of our inherent ability to self-heal and transform by living in harmony with nature.

We created the complete identity featuring a typographic logotype that reflects the flow of life with simplicity and finesse. A monogram signs with subtlety as the minimum expression of the wordmark. Finally, we designed the packaging for Folio + Flores signature product, Persian Rose Water, 100% certified organic.

Folio + Flores, a unique hide away in Magazine St, New Orleans.

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May 12, 2018 In By admin

Nu Ritual

2017
Identity, Stationery
United States

When Charles Breidinger approached Menta, to design a new line of natural soap bars inspired by French craftmanship, the brief was simple yet with a certain challenge. Made from pure natural ingredients, Nu Ritual celebrates the artisan method of soap making.

We created an identity that captures this essence through small details such as the olive branch engraving. The fine paper and printing techniques add a tactile experience through unique luxe details across the stationery set.

Nu Ritual, inspired by antique apothecary labels and modern botanic illustration.

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June 27, 2018 In By admin

Savon Stories

2015
Identity, Packaging
England

Savon Stories makes organic soaps produced in small batches, in Surrey, England. Through a cold-process method that retains all nourishing properties to the skin, Savon Stories products are handcrafted with an old family ethos: to nurture the best of mother earth. Raw Minimalism.

With exquisite attention to detail, we created a series of botanical illustrations, indicative of the soap’s 100% certified organic ingredients. The gentle color palette embodies a classy, refined feel. A custom wordmark and monogram integrate seamlessly in pure black.

Savon Stories, a luxurious bath product you might find in a small boutique on the streets of Paris.

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VUI VUI

VUI VUI

Photography by Brenda Rosete and Liliana Barraza

Casa Selva

Casa Selva

Twiggie & Rose

Twiggie & Rose

Folio + Flores

Folio + Flores

Nu Ritual

Nu Ritual

Savon Stories

Savon Stories

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