natural Archives • Menta

November 21, 2021 In By admin

VUI VUI

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

Photography by Brenda Rosete and Liliana Barraza

VUI VUI — A sensory voyage of the senses.

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February 14, 2020 In By admin

Casa Selva

2019
Identity, Packaging
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

Casa Selva, elevate your ritual with ease.

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August 14, 2018 In By admin

Bright Yellow Creamery

2017
Identity, Packaging
Mexico

Bright Yellow Creamery is on a mission to celebrate the simple pleasures of delicious ice cream, without compromising flavor with additives. Made in small-batch flavors and individually crafted using pure ingredients sourced from local farmers and producers. Inspired by pure flavors like vanilla, cocoa, strawberries, and even ginger.

When Steve Dorcelien, the founder of the brand, approached Menta, we felt instantly drawn by the project. Literally a treat to design for a brand of quality ice cream. A classic look & feel was created through a custom script, inspired by vintage street signs of Italy.

Bright Yellow Creamery, timeless simplicity with a modern take.

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May 12, 2018 In By admin

Folio + Flores

2017
Identity, Collaterals
United States

Folio + Flores is dedicated to offering high grade organic skincare products, medicinal plants, superfoods and herbs, as well as eco-friendly items for life and home, sourced from around the world. Based in New Orleans, Folio + Flores carefully curates a constellation of brands that align in principle, feel, and effectiveness and that are in tune with the natural rhythms of life.

Many of today’s foods, beauty products, and living habits can be seen as a modern venom. We were inspired by Angitia, the Italian goddess of herbal healing, as a signpost of our inherent ability to self-heal and transform by living in harmony with nature.

We created the complete identity featuring a typographic logotype that reflects the flow of life with simplicity and finesse. A monogram signs with subtlety as the minimum expression of the wordmark. Finally, we designed the packaging for Folio + Flores signature product, Persian Rose Water, 100% certified organic.

Folio + Flores, a unique hide away in Magazine St, New Orleans.

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May 12, 2018 In By admin

Nu Ritual

2017
Identity, Stationery
United States

When Charles Breidinger approached Menta, to design a new line of natural soap bars inspired by French craftmanship, the brief was simple yet with a certain challenge. Made from pure natural ingredients, Nu Ritual celebrates the artisan method of soap making.

We created an identity that captures this essence through small details such as the olive branch engraving. The fine paper and printing techniques add a tactile experience through unique luxe details across the stationery set.

Nu Ritual, inspired by antique apothecary labels and modern botanic illustration.

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May 16, 2018 In By admin

People

2015
Identity, Collaterals
Spain

We were tasked by Gloria and Daniel, photographers, parents and lovers, based in Spain, to redesign their identity, capturing their philosophy. People Truelove Tellers is not just about weddings or the big day. It’s the passion to document love stories in a natural way, no posed smiles, no artificial lights, just the pure intensity of the present moment that will live forever.

We combined inspiration from vintage scripts, with a contemporary language, that whisper a new romanticism. Tiny illustrations of nature add a luminous joy to the identity. Subtle moss green, as the color selected for hope.

People Truelove Tellers. Love stories as grand as they are.

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May 16, 2018 In By admin

Lale

2015
Identity, Collaterals
United Kingdom

Lale is a British company with careful tailoring, an attention to detail and the use of natural, and superior quality fabrics. Lale’s collections are designed in a one of a kind atelier in the historical and romantic city of Istanbul, then cut and handed over to the wonderful team of dressmakers and tailors.

Our design approach brings out the artisanal origins of the product, while reflects an English classic sensation, through a custom script for the brand and a symbol that references a Turkish tulip fused with a cotton bud.

Lale. English boho, revisited with ancestral cottons.

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VUI VUI

VUI VUI

Photography by Brenda Rosete and Liliana Barraza

Casa Selva

Casa Selva

Bright Yellow Creamery

Bright Yellow Creamery

Folio + Flores

Folio + Flores

Nu Ritual

Nu Ritual

People

People

Lale

Lale

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