February 3, 2020 In
Soona, moon in Otomí indigenous language.
Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.
The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.
Soona, a window into oneself discovery through yoga practice.