<html> </html><html> </html>mexico Archives • Page 2 of 2 • Menta

April 16, 2019 In By admin

XL Mezcal

2018
Packaging
United States

XL Mezcal is a collaboration with a dear client and friend. He wanted to launch a special edition mezcal for his birthday celebration, so we were asked to design a label that portrayed his personality and philosophy. The label features spontaneous typographic combinations, small vintage-inspired vignettes, and hints of his personal path.

Made in Oaxaca from 100% agave Espadín and Tobalá, XL Mezcal is bottled by maestro mezcalero Fortino Ramos.

A true Mexican mezcal for spirituous moments to celebrate.

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April 2, 2019 In By admin

Nochiola

2018
Identity, Packaging
Mexico

Nochiola is a brand of healthy snacks based in Mexico City. Aimed to support a healthy lifestyle in the midst of a hectic routine, Nochiola offers 4 categories of snacks: veggie chips, churritos, dried fruits and nuts. Each variety is carefully produced with no additives such as sugar, artificial dyes or preservatives.

When Rocío knocked on our studio, we knew we had to get involved. We wanted our design to portrait rich life through illustrations that talk about simplicity, whilst hinting the ingredients found on each bag, with a naïve touch. We designed the logotype inspired by a plant based lifestyle, so the icon reflects growth and a certain sparkle of energy. A warm subtle color palette keeps a light spirit to the brand.

Nochiola is growing beautifully into a community driven by quality snacks without sacrificing flavor.

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February 13, 2019 In By admin

Ápice

2018
Naming, Identity, Packaging
Mexico

Ápice creates beautiful handmade home accessories, inspired by Mexican traditional handcraft, with a wink to Nordic design. A curated collection of functional pieces that stand the test of time, while bringing a fresh breath of simplicity to any space.

We created the brand name, Ápice. Apex in Spanish is not only the high point but also the smallest part of something, and the punctuation detail of a letter. Ápice was the perfect portrayal of a thoughtful brand that takes care of all the fine details.

The logotype depicts a sense of natural space. The symbol is the maximum synthesis of letter A with the wordmark’s accent. The gold foil accents bring a warm and sophisticated touch throughout the stationery set. Finally, we created a series of hand-drawn illustrations, to complement the idea of taking to a home interior, something from the outdoor.

100% artisan homewares for a Mexican Hyyge experience.

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May 14, 2018 In By admin

Filamento

2016
Identity, Collaterals
Mexico

Filamento is an independent workshop of luminaries, handcrafted in Mexico with traditional techniques and materials such as copper, mud, and wood. Founded by Sofía & Enrique, Filamento creates beautiful lighting designs with an eye on simplicity for the modern home, paying great attention to detail.

Menta was comissioned to create a new identity and collaterals that should feel artisan and elevated. The unique workmark was made from several ink excercises, until the correct one was achieved. A neutral typeface was selected to balance both worlds, the beautiful unexpected details of handcraft, and the perfection of a product that has been meticulously produced.

Filamento, it’s all about lighting and artisan craft.

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XL Mezcal

XL Mezcal

Nochiola

Nochiola

Ápice

Ápice

Filamento

Filamento

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