June 26, 2022 In By admin

Botica del Campo

2021
Naming, Identity, Packaging
Mexico

Botica del Campo rescues the traditional use of Mexican healing plants, into a collection of humble yet powerful remedies, that improve our well-being. By using Nature’s gifts and ancestral knowledge, the brand’s curated collection aims to improve our health with no side effects.

The wordmark and tagline combined, create an understated simplicity with subtle charm. A vibrant color palette is a nod to the diversity of flowers, stems, and leaves found in the product range. We designed custom shapes and die-cut labels for each SKU, so it would be quick to identify each one at first glance, while also drawing inspiration from vintage pharmacies, where each label had a unique typographic composition.

A set of illustrations play with hands and botanicals, highlighting the brand’s storytelling about the wisdom of women passed along through generations. A single letter representing each product was embossed directly on top of its benefits, to create a tactile experience across the packaging suite. We created Naming, Brand Identity, and Packaging.

Botica del Campo. Apotecaria Mexicana, Bienestar Natural.

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February 6, 2022 In By admin

Oriana Rodríguez

2021
Identity, Collaterals
Mexico

Oriana Rodríguez is a Mexican designer that combines traditional leather craftwork, with some touches of Wixárika artisanal embroidery and a French savoir-faire. Her creations use geometry and bold designs, to dress up or dress down, as the day unwinds. A signature piece for any look.

The bespoke letterforms reflect the brand’s thoughtful attention to detail and timeless simplicity. We created a monogram that highlights craftsmanship and quality. A typographic combination of sans serif fonts balances old-world sensibilities with a modern take. The color palette is minimal, so products can shine through and be relevant. The use of materials such as a beeswax seal on the envelope, cotton paper, and blind embossing, create a tactile stationery that elevates the shopping experience.

Oriana Rodríguez — Savoir Faire hecho en México.

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November 21, 2021 In By admin

VUI VUI

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

Photography by Brenda Rosete and Liliana Barraza

VUI VUI — A sensory voyage of the senses.

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September 7, 2021 In By admin

LOLA Taverna

2020
Identity, Collaterals
United States

LOLA is a Greek-inspired taverna in SoHo, New York. A transportive laid back luxe dining experience that offers the fresh, authentic vibe of Mykonos isle at its finest, with memorable modern twists made to share. Totally relaxed — yet with a wink of chic.

We designed a pelican that draws inspiration from Petros, the acclaimed official mascot of the island of Mykonos, along with some cute alternate illustrations. The typography is as sleek and simple as the brand name, creating a cozy balance together. The menu and collaterals have a timeless charm that reflects the lightness and simplicity of LOLA.

LOLA Taverna, Greek isle magic, SoHo vibes.

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March 6, 2021 In By admin

The Lost Explorer Mezcal

2020
Identity, Packaging, Collaterals,
Website, Art Direction
Mexico, UK

The Lost Explorer is an artisanal handcrafted mezcal made from 100% agave, cultivated in the sun-soaked Valles Centrales, Oaxaca, Mexico, that celebrates the Earth and the diversity and wonder of the sacred agave plant.

It all began as a curiosity of time and the earth. This curiosity led David de Rothschild and Thor Björgólfsson, founders of the brand, to produce a small batch mezcal, as a tribute to empowering sustainable Mexican enterprise whilst also protecting the craft, heritage and biodiversity of Mexico. Made in tune within the rhythm of Nature, each small batch is distilled by Maestro Mezcalero Fortino Ramos, with a sustainable approach that honors our artisanal mezcal methods. The Lost Explorer Mezcal range consists of three uniquely profiled varietals – Espadín is the core expression, sitting alongside two rarer wild varietals, Tobalá and Salmiana. Time slows, heart warms. Each sip transports you to a world of senses beyond.

The rich fauna and mystic aura of Oaxaca were the main inspiration for the brand, so we revisited traditional alebrijes of this Mexican region, and elevated them with a contemporary take inspired by Guadalupe Posada’s etchings, for a global audience. We invited Daniel Barba to create the set of illustrations featured in the labels and collaterals. Each mezcal expression is represented by a unique alebrije that creates a sense of curiosity: wild pig, jaguar, and cockerel. The agave age in years communicates the time the agave has grown in Nature. The brand’s symbol represents the 4 main elements of its origin: sun, mountains, water, leaves.

As a homage to the brand name, the label artwork makes echo of vintage explorer guides, typographic legacy from lost maps, cabinets of wonders, collections of curious objects, and forgotten apothecary labels.

Curiously Oaxaca, its people and Nature, myths and mysteries, rituals and food— all woven together in beautiful alchemy.

The Lost Explorer Mezcal. Sip Curiously.

Art Direction, Branding, Storytelling, Packaging, Collateral, Website design.
Illustration: Daniel Barba
Photography: Frica, Lily Wan

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January 6, 2021 In By admin

Amate Casa de Té

2020
Branding, packaging
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

Amate Casa de Té, simply tea for the soul.

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February 14, 2020 In By admin

Casa Selva

2019
Identity, Packaging
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

Casa Selva, elevate your ritual with ease.

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February 3, 2020 In By admin

Soonā

Soona

2019
Identity, Collaterals
Mexico

Soona, moon in Otomí indigenous language.

Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.

The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.

Soona, a window into oneself discovery through yoga practice.

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September 23, 2019 In By admin

Amper

2019
Identity, Collaterals
Mexico

Love has evolved, and so have weddings and celebrations of love. Gone are the days of stiff attitudes and posed photography. Jacquie, Amper’s photographer and founder, seeks to bring authenticity and charm to one of the most important days in a couple’s life.

We created the name, Amper (ampere in English), which is the base unit of electric current in the International System of Units. Staying away from love clichés, we wanted to communicate the deep sensations of being in love in a new way, just like an electric jolt.

A unique wordmark celebrates this bold, true spirit, along with a fine wave that softness the identity. Some nude hues here and there, bring out a gender neutral look and feel.

Amper, celebrating Happy Love Stories.

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June 28, 2019 In By admin

Betún de Mantequilla

Betún de
Mantequilla

2018
Branding, Collaterals
Mexico

Betún de Mantequilla is a fine print boutique in Guadalajara, Mexico. When Kristyna asked us to redesign her branding, we couldn’t be more excited to collaborate with her, to elevate her brand to the place it deserved, where the premium quality they deliver in each project, was depicted throughout the branding suite.

Translated from Spanish as butter glaze, Betún de Mantequilla offers an ample range of services and superb quality, from classic print techniques like silkscreen and hot stamping, to all kinds of tactile finishes, positioning them as one of a kind purveyor of beautifully crafted print.

We created a bespoke lettering wordmark with a wink to boutique bakeries. Paired the logo with an icon that features a drop of ink falling from a traditional balloon whisk. A subtle typography system highlight the artisanal quality that Betún de Mantequilla offers.

A fine print boutique with a buttery gusto!

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Botica del Campo

Oriana Rodríguez

VUI VUI

Photography by Brenda Rosete and Liliana Barraza

LOLA Taverna

The Lost Explorer Mezcal

Amate Casa de Té

Casa Selva

Soona

Amper

Betún de Mantequilla

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Betún de
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