November 21, 2021 In By admin

VUI VUI

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

Photography by Brenda Rosete and Liliana Barraza

VUI VUI — A sensory voyage of the senses.

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April 2, 2019 In By admin

Nochiola

2018
Identity, Packaging
Mexico

Nochiola is a brand of healthy snacks based in Mexico City. Aimed to support a healthy lifestyle in the midst of a hectic routine, Nochiola offers 4 categories of snacks: veggie chips, churritos, dried fruits and nuts. Each variety is carefully produced with no additives such as sugar, artificial dyes or preservatives.

When Rocío knocked on our studio, we knew we had to get involved. We wanted our design to portrait rich life through illustrations that talk about simplicity, whilst hinting the ingredients found on each bag, with a naïve touch. We designed the logotype inspired by a plant based lifestyle, so the icon reflects growth and a certain sparkle of energy. A warm subtle color palette keeps a light spirit to the brand.

Nochiola is growing beautifully into a community driven by quality snacks without sacrificing flavor.

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May 12, 2018 In By admin

Nu Ritual

2017
Identity, Stationery
United States

When Charles Breidinger approached Menta, to design a new line of natural soap bars inspired by French craftmanship, the brief was simple yet with a certain challenge. Made from pure natural ingredients, Nu Ritual celebrates the artisan method of soap making.

We created an identity that captures this essence through small details such as the olive branch engraving. The fine paper and printing techniques add a tactile experience through unique luxe details across the stationery set.

Nu Ritual, inspired by antique apothecary labels and modern botanic illustration.

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May 15, 2018 In By admin