handmade Archives • Menta

February 13, 2019 In By admin

Ápice

2018
Naming, Identity, Packaging
Mexico

Ápice creates beautiful handmade home accessories, inspired by Mexican traditional handcraft, with a wink to Nordic design. A curated collection of functional pieces that stand the test of time, while bringing a fresh breath of simplicity to any space.

We created the brand name, Ápice. Apex in Spanish is not only the high point but also the smallest part of something, and the punctuation detail of a letter. Ápice was the perfect portrayal of a thoughtful brand that takes care of all the fine details.

The logotype depicts a sense of natural space. The symbol is the maximum synthesis of letter A with the wordmark’s accent. The gold foil accents bring a warm and sophisticated touch throughout the stationery set. Finally, we created a series of hand-drawn illustrations, to complement the idea of taking to a home interior, something from the outdoor.

100% artisan homewares for a Mexican Hyyge experience.

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May 12, 2018 In By admin

Trasfonda

2017
Identity, Collaterals
Mexico

Trasfonda is a restaurant that takes inspiration from traditional recipes of fondas. Using local and Mexican ingredients as a starting point, chef Paco Ruano, creates a menu that honours our authentic corn, the maíz criollo, reinterpreting everyday flavors into exquisite dishes with a hint of a modern cantina, where every plate is meant to be shared. In a fully renovated historic house.

A unique wordmark was custom made, to reflect hints of Mexican Revolution era, along with a set of handmade stamps that create a sense of tradition and craft. We designed a menu that reclaims the classic elegance, and translates it to a casual eatery.

Trasfonda, a well deserved place in the heart of the Colonia Americana.

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May 14, 2018 In By admin

Filamento

2016
Identity, Collaterals
Mexico

Filamento is an independent workshop of luminaries, handcrafted in Mexico with traditional techniques and materials such as copper, mud, and wood. Founded by Sofía & Enrique, Filamento creates beautiful lighting designs with an eye on simplicity for the modern home, paying great attention to detail.

Menta was comissioned to create a new identity and collaterals that should feel artisan and elevated. The unique workmark was made from several ink excercises, until the correct one was achieved. A neutral typeface was selected to balance both worlds, the beautiful unexpected details of handcraft, and the perfection of a product that has been meticulously produced.

Filamento, it’s all about lighting and artisan craft.

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May 12, 2018 In By admin

Era Ceramics

2016
Identity, Collaterals
United States

Era Ceramics creates dinnerware and decor basics to homes that value a slower pace and cherish handmade over industrialized. Each form is thrown on the wheel and every glaze recipe mixed by curious hands, letting surprise sparkle along the journey.

A simple manifesto. It’s all about bringing friends and family together, for the love of having a joyful meal that gradually reveals the beauty of the materials, as the evening peeps in.

We created an identity that captures a subtle ancestral feel, with a modern take. The monogram features letters e and c, combined in basic circular shapes with great simplicity. Stationery and collateral pieces have a clean layout to let photography breathe and stand out.

Era Ceramics, for the love of artful gatherings and delicious eats.

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Ápice

Ápice

Trasfonda

Trasfonda

Filamento

Filamento

Era Ceramics

Era Ceramics

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