branding Archives • Menta

June 26, 2022 In By admin

Botica del Campo

2021
Naming, Identity, Packaging
Mexico

Botica del Campo rescues the traditional use of Mexican healing plants, into a collection of humble yet powerful remedies, that improve our well-being. By using Nature’s gifts and ancestral knowledge, the brand’s curated collection aims to improve our health with no side effects.

The wordmark and tagline combined, create an understated simplicity with subtle charm. A vibrant color palette is a nod to the diversity of flowers, stems, and leaves found in the product range. We designed custom shapes and die-cut labels for each SKU, so it would be quick to identify each one at first glance, while also drawing inspiration from vintage pharmacies, where each label had a unique typographic composition.

A set of illustrations play with hands and botanicals, highlighting the brand’s storytelling about the wisdom of women passed along through generations. A single letter representing each product was embossed directly on top of its benefits, to create a tactile experience across the packaging suite. We created Naming, Brand Identity, and Packaging.

Botica del Campo. Apotecaria Mexicana, Bienestar Natural.

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September 7, 2021 In By admin

LOLA Taverna

2020
Identity, Collaterals
United States

LOLA is a Greek-inspired taverna in SoHo, New York. A transportive laid back luxe dining experience that offers the fresh, authentic vibe of Mykonos isle at its finest, with memorable modern twists made to share. Totally relaxed — yet with a wink of chic.

We designed a pelican that draws inspiration from Petros, the acclaimed official mascot of the island of Mykonos, along with some cute alternate illustrations. The typography is as sleek and simple as the brand name, creating a cozy balance together. The menu and collaterals have a timeless charm that reflects the lightness and simplicity of LOLA.

LOLA Taverna, Greek isle magic, SoHo vibes.

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January 6, 2021 In By admin

Amate Casa de Té

2020
Branding, packaging
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

Amate Casa de Té, simply tea for the soul.

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September 23, 2019 In By admin

Amper

2019
Identity, Collaterals
Mexico

Love has evolved, and so have weddings and celebrations of love. Gone are the days of stiff attitudes and posed photography. Jacquie, Amper’s photographer and founder, seeks to bring authenticity and charm to one of the most important days in a couple’s life.

We created the name, Amper (ampere in English), which is the base unit of electric current in the International System of Units. Staying away from love clichés, we wanted to communicate the deep sensations of being in love in a new way, just like an electric jolt.

A unique wordmark celebrates this bold, true spirit, along with a fine wave that softness the identity. Some nude hues here and there, bring out a gender neutral look and feel.

Amper, celebrating Happy Love Stories.

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August 22, 2019 In By admin

Little Prince

2019
Identity, Collaterals
United States

Little Prince is a charming neighborhood bistro in the heart of Soho, New York City, that features non—classique French bistro selections like a signature French Onion Soup Burger with caramelized onions and gruyère.

Little Prince holds a frequently rotating wine & beer program, highlighting unique French and local beers and seasonal French cocktails. Dramatic floral arrangements accent the light-filled space, with floor-to-ceiling windows that look out on to bustling Prince Street. Caramel banquettes line the walls and the wooden bar is warmly lit by classic glove pendant lamps. Hand-painted ceramic floor tiles complete the bistro ambience.

When we were asked to redesign Little Prince identity, we were delighted to bring a little French finesse to the bistro. We designed a custom wordmark that depicts this spirit, followed by a set of collaterals including menu, business cards and labels for their cold brew drink. We were inspired by the classic Breton shirt with blue stripes, added a touch of red and paired it with some quirky wording set in a contemporary use of type.

Little Prince Bistro Non—Classique, cozy, adorable, fun.

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April 16, 2019 In By admin

XL Mezcal

2018
Packaging
United States

XL Mezcal is a collaboration with a dear client and friend. He wanted to launch a special edition mezcal for his birthday celebration, so we were asked to design a label that portrayed his personality and philosophy. The label features spontaneous typographic combinations, small vintage-inspired vignettes, and hints of his personal path.

Made in Oaxaca from 100% agave Espadín and Tobalá, XL Mezcal is bottled by maestro mezcalero Fortino Ramos.

A true Mexican mezcal for spirituous moments to celebrate.

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February 13, 2019 In By admin

Ápice

2018
Naming, Identity, Packaging
Mexico

Ápice creates beautiful handmade home accessories, inspired by Mexican traditional handcraft, with a wink to Nordic design. A curated collection of functional pieces that stand the test of time, while bringing a fresh breath of simplicity to any space.

We created the brand name, Ápice. Apex in Spanish is not only the high point but also the smallest part of something, and the punctuation detail of a letter. Ápice was the perfect portrayal of a thoughtful brand that takes care of all the fine details.

The logotype depicts a sense of natural space. The symbol is the maximum synthesis of letter A with the wordmark’s accent. The gold foil accents bring a warm and sophisticated touch throughout the stationery set. Finally, we created a series of hand-drawn illustrations, to complement the idea of taking to a home interior, something from the outdoor.

100% artisan homewares for a Mexican Hyyge experience.

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August 14, 2018 In By admin

Bright Yellow Creamery

2017
Identity, Packaging
Mexico

Bright Yellow Creamery is on a mission to celebrate the simple pleasures of delicious ice cream, without compromising flavor with additives. Made in small-batch flavors and individually crafted using pure ingredients sourced from local farmers and producers. Inspired by pure flavors like vanilla, cocoa, strawberries, and even ginger.

When Steve Dorcelien, the founder of the brand, approached Menta, we felt instantly drawn by the project. Literally a treat to design for a brand of quality ice cream. A classic look & feel was created through a custom script, inspired by vintage street signs of Italy.

Bright Yellow Creamery, timeless simplicity with a modern take.

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May 12, 2018 In By admin

Folio + Flores

2017
Identity, Collaterals
United States

Folio + Flores is dedicated to offering high grade organic skincare products, medicinal plants, superfoods and herbs, as well as eco-friendly items for life and home, sourced from around the world. Based in New Orleans, Folio + Flores carefully curates a constellation of brands that align in principle, feel, and effectiveness and that are in tune with the natural rhythms of life.

Many of today’s foods, beauty products, and living habits can be seen as a modern venom. We were inspired by Angitia, the Italian goddess of herbal healing, as a signpost of our inherent ability to self-heal and transform by living in harmony with nature.

We created the complete identity featuring a typographic logotype that reflects the flow of life with simplicity and finesse. A monogram signs with subtlety as the minimum expression of the wordmark. Finally, we designed the packaging for Folio + Flores signature product, Persian Rose Water, 100% certified organic.

Folio + Flores, a unique hide away in Magazine St, New Orleans.

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May 15, 2018 In By admin

Camellia Milk Tea

2016
Identity, Collaterals
United States

Camellia Milk Tea is a specialized milk tea company, stemming from the co-founders’ passion for milk teas and the lack of pure, diverse milk teas in the market that go beyond using basic black and green teas and artificial powders. A fresh, modern take on teas, a centuries-old beverage, emphasizing purity and simplicity.

We designed the identity system including logotype, custom icon that represents the precise moment when a drop of milk and water fuse to form a tea leaf in the center. Typefaces are unique for the brand, creating a memorable experience.

Camellia Milk Tea. Not your average.

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Botica del Campo

LOLA Taverna

Amate Casa de Té

Amper

Little Prince

XL Mezcal

Ápice

Bright Yellow Creamery

Folio + Flores

Camellia Milk Tea

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