VUI VUI

VUI VUI

 

 

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

 

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

 

Photography by Brenda Rosete and Liliana Barraza

 

VUI VUI — A sensory voyage of the senses.

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Lale

Lale

 

 

2015
Identity, Collaterals
United Kingdom

Lale is a British company with careful tailoring, an attention to detail and the use of natural, and superior quality fabrics. Lale’s collections are designed in a one of a kind atelier in the historical and romantic city of Istanbul, then cut and handed over to the wonderful team of dressmakers and tailors.

 

Our design approach brings out the artisanal origins of the product, while reflects an English classic sensation, through a custom script for the brand and a symbol that references a Turkish tulip fused with a cotton bud.

 

Lale. English boho, revisited with ancestral cottons.

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