Packaging Archives • Menta

February 9, 2023 In By admin

Looshi

2021
Naming, Branding, Packaging
United States, india

Trasfonda is a restaurant that takes inspiration from traditional home recipes or fondas of Guadalajara. Using local and Mexican ingredients, Chef Paco Ruano creates a menu that honors our authentic corn, maíz criollo, reinterpreting everyday flavours into exquisite dishes with a hint of a modern cantina, where everything is meant to be shared.

A unique wordmark was created, to resemble a certain Mexican Revolution influence, along with a set of handmade stamps that create a sense of tradition.

In a fully renovated historic house of the Colonia Americana,
Trasfonda is the new casual eatery in one of the trendiest areas in town.

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June 26, 2022 In By admin

Botica del Campo

2021
Naming, Identity, Packaging
Mexico

Botica del Campo rescues the traditional use of Mexican healing plants, into a collection of humble yet powerful remedies, that improve our well-being. By using Nature’s gifts and ancestral knowledge, the brand’s curated collection aims to improve our health with no side effects.

The wordmark and tagline combined, create an understated simplicity with subtle charm. A vibrant color palette is a nod to the diversity of flowers, stems, and leaves found in the product range. We designed custom shapes and die-cut labels for each SKU, so it would be quick to identify each one at first glance, while also drawing inspiration from vintage pharmacies, where each label had a unique typographic composition.

A set of illustrations play with hands and botanicals, highlighting the brand’s storytelling about the wisdom of women passed along through generations. A single letter representing each product was embossed directly on top of its benefits, to create a tactile experience across the packaging suite. We created Naming, Brand Identity, and Packaging.

Botica del Campo. Apotecaria Mexicana, Bienestar Natural.

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March 29, 2022 In By admin

PALAPA

2021
Identity, Collaterals
Mexico

Palapa is a slow fashion brand that goes back to basics, by redesigning traditional sandals from Mexico —known in Spanish as huaraches— to reconnect with our roots while rethinking the way we dress and the pace in which we live. A modern huarache is elevated with the highest quality materials and next-level comfort. An everyday staple that can be dressed up or dressed down. Palapa leather sandals are woven by hand in small batches, in a female-led ethical workshop in Mexico.

Inspired by the slow life in the Mexican Tropics, we created a unique wordmark that draws inspiration from posters and ephemera from the Acapulco golden era. The sun —is also a traditional woven fan, paired up with a set of vintage seals that communicate the brand voice across collaterals. A lush landscape illustration echoes these vibes with simple sophistication and charm. Tropical nature as an ethereal landscape to be in.

Palapa — Handmade by tradition. Tailored to your modern feet.

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November 21, 2021 In By admin

VUI VUI

2021
Branding, Packaging
United Kingdom

VUI VUI is a luxurious natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourishes, soothes, and cleanses the skin, free of harmful ingredients.

For this project, we created everything from identity and packaging, tagline, and photography direction, helping the brand bring a timeless experience to any skin routine. The brand symbol is a butterfly in full flight, as a representation of positive change and self metamorphosis. For the packaging, we created a set of original botanical illustrations that feel sophisticated with a modern take. Color use is bold, distinctive and helps differentiate each product across categories

Photography by Brenda Rosete and Liliana Barraza

VUI VUI — A sensory voyage of the senses.

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September 20, 2021 In By admin

Spice Tree Organics

2020
Packaging
United States

A delicious spice blend brand that creates mouth-watering meals in minutes. Started by two health-conscious, New York moms with a passion for bold flavor and global cuisine, Spice Tree Organics offers 21 handcrafted spice blends spanning 8 regions of the earth. Handcrafted in small batches with the best quality ingredients. No additives, no salt, no GMOs.

We created the complete branding and label system for the range of blends. The brand symbol depicts the idea of a tree rooted in a bowl that resembles a mortar to grind the spices. Each blend required deep research of cultural icons that we could translate into a bespoke pattern. We drew inspiration from traditional patterns, iconic elements, flags, and fabrics, to communicate the region with a fresh take. The color palette is vibrant and inspired by Middle East roots, with a sophisticated touch.

Spice Tree Organics, Taste the World

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May 2, 2021 In By admin

Once : Once

2020
Identity, Packaging
Mexico

Once : Once — a certified sustainable palo santo brand, based in Guadalajara, Mexico. The purpose of the founders is to offer a medium to feel more aligned to one’s self, to carve a little ritual that sets an intention. To clear the mind and space. Inspired by numerology and how 11:11 is a subtle reminder, a wish, Once Once believes we can create our own synchronicity and spiritual presence.

Two versions of the brand were created, one typographic and an alternative numeric expression. A red symbol depicts the palo santo with an elegant and sensuous flare that also represents the soul. The idea behind the packaging was to create an anticipated experience and a muted keepsake that you would want to place at home. Botanical illustrations of the palo santo tree and its life phases, reinforce the idea that it’s a sustainable and certified product. We designed all the branding assets and packaging for an elevated experience and emotional connection.

Once : Once, enciende un ritual cotidiano

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March 6, 2021 In By admin

The Lost Explorer Mezcal

2020
Identity, Packaging, Collaterals,
Website, Art Direction
Mexico, UK

The Lost Explorer is an artisanal handcrafted mezcal made from 100% agave, cultivated in the sun-soaked Valles Centrales, Oaxaca, Mexico, that celebrates the Earth and the diversity and wonder of the sacred agave plant.

It all began as a curiosity of time and the earth. This curiosity led David de Rothschild and Thor Björgólfsson, founders of the brand, to produce a small batch mezcal, as a tribute to empowering sustainable Mexican enterprise whilst also protecting the craft, heritage and biodiversity of Mexico. Made in tune within the rhythm of Nature, each small batch is distilled by Maestro Mezcalero Fortino Ramos, with a sustainable approach that honors our artisanal mezcal methods. The Lost Explorer Mezcal range consists of three uniquely profiled varietals – Espadín is the core expression, sitting alongside two rarer wild varietals, Tobalá and Salmiana. Time slows, heart warms. Each sip transports you to a world of senses beyond.

The rich fauna and mystic aura of Oaxaca were the main inspiration for the brand, so we revisited traditional alebrijes of this Mexican region, and elevated them with a contemporary take inspired by Guadalupe Posada’s etchings, for a global audience. We invited Daniel Barba to create the set of illustrations featured in the labels and collaterals. Each mezcal expression is represented by a unique alebrije that creates a sense of curiosity: wild pig, jaguar, and cockerel. The agave age in years communicates the time the agave has grown in Nature. The brand’s symbol represents the 4 main elements of its origin: sun, mountains, water, leaves.

As a homage to the brand name, the label artwork makes echo of vintage explorer guides, typographic legacy from lost maps, cabinets of wonders, collections of curious objects, and forgotten apothecary labels.

Curiously Oaxaca, its people and Nature, myths and mysteries, rituals and food— all woven together in beautiful alchemy.

The Lost Explorer Mezcal. Sip Curiously.

Art Direction, Branding, Storytelling, Packaging, Collateral, Website design.
Illustration: Daniel Barba
Photography: Frica, Lily Wan

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January 6, 2021 In By admin

Amate Casa de Té

2020
Branding, packaging
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

Amate Casa de Té, simply tea for the soul.

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February 14, 2020 In By admin

Casa Selva

2019
Identity, Packaging
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

Casa Selva, elevate your ritual with ease.

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September 10, 2019 In By admin

Camphora Botánica

2019
Identity, Packaging
Mexico

Camphora Botánica is a skincare line inspired by natural beauty, that maximize nature’s wisdom, by selecting active botanical ingredients that are both, sustainable and effective, to improve skin complexion. Produced in small batches, in Guadalajara, Mexico.

The packaging finds its voice through a series of nostalgic pencil illustrations of the featured ingredient, while playing balance with the airy typography setting. The logotype is inspired by Cinnamomum Camphora tree, reflecting the founders’ inspiration for the brand. A touch of color identifies each product with minimal details. A custom label is placed on top, to close each box while also differentiate them across the family of products, with a number that hints the order in which each product might be applied.

Camphora, Mexican eco-luxe skincare.

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Looshi

Botica del Campo

PALAPA

VUI VUI

Photography by Brenda Rosete and Liliana Barraza

Spice Tree Organics

Once : Once

The Lost Explorer Mezcal

Amate Casa de Té

Casa Selva

Camphora Botánica

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