May 14, 2018 In By admin

Glow Flow Chefs

2016
Identity, Packaging
United States

Founded by sisters Amy and Emily, Health & Wellness coaches, Glow Flow Chefs is a line of instant blends of the finest ingredients, superfoods and adaptogens that make creamy, delicious beverages, as a basic way to energize body and mind.

Glow Flow Chefs is also an online platform that offers advice and carefully crafted products to enhance life and serve as a kind reminder that we all have the power to regain confidence, find purpose, and become a magnet for abundance and love.

We developed the identity system and packaging, making emphasis on the icon that reflects a person with open arms, surrounded by an infinity symbol. A color palette and iconography code for each flavor. Details in gold foil for the logotype, as a detail of luxe.

Glow Flow Chefs. Mindful life, balanced body.

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May 14, 2018 In By admin

Carmin y Celeste

Carmín y Celeste

2017
Identity, Collaterals
Mexico

Carmín y Celeste is an image consultant studio based in Guadalajara, Mexico. Led by Karen Gresati, a savvy personal stylist, Carmín y Celeste guides people to create a remarkable impression of themselves and feel confident, by learning their most favorable colour palettes, hair & wardrobe styles.

Our naming proposal embraces the idea of two colours, a warm one — Carmín, and a cold one — Celeste, to represent in a metaphoric way, how temperature could be balanced in a person to enhance their true self.

Menta developed a sophisticated logotype and stationery in black & white with a touch of silver foil, to reflect the brand’s attributes of elegance and purity.

Carmín y Celeste. Embrace individuality, beautifully.

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May 15, 2018 In By admin

Camellia Milk Tea

2016
Identity, Collaterals
United States

Camellia Milk Tea is a specialized milk tea company, stemming from the co-founders’ passion for milk teas and the lack of pure, diverse milk teas in the market that go beyond using basic black and green teas and artificial powders. A fresh, modern take on teas, a centuries-old beverage, emphasizing purity and simplicity.

We designed the identity system including logotype, custom icon that represents the precise moment when a drop of milk and water fuse to form a tea leaf in the center. Typefaces are unique for the brand, creating a memorable experience.

Camellia Milk Tea. Not your average.

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May 15, 2018 In By admin

Pragma

2016
Identity, Collaterals
Mexico

Pragma is an architecture studio based in Guadalajara, Mexico. The challenge was to help Juan Antonio, to find the tone and space in his guild, that would capture his already prolofic career as architect. Simple processes, harmonious solutions.

The core of his work focuses in pure, raw materials, as well as clean geometric lines. The challenge was to communicate these values in a new brand name and stationery set. The result is a design that prefers simplicity.

Pragma. The beauty of function that is timeless.

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May 15, 2018 In By admin

Manassé

2016
Identity, Collaterals
Mexico

Manassé is a French-African pâtisserie and boulangerie, located in Guadalajara, México. When Manassé knocked on our door, we were instantly drawn to his story and happy to get involved.

We designed the identity by distilling the best of two worls: the minty facades that preserve the charm of time in one of the most beautiful arrondissments in Paris, Le Marais, and paired that spirit with traditional textile patterns from Benin, the owner’s home country.

Manassé, classic pâtisserie with an African twist.

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May 16, 2018 In By admin

People

2015
Identity, Collaterals
Spain

We were tasked by Gloria and Daniel, photographers, parents and lovers, based in Spain, to redesign their identity, capturing their philosophy. People Truelove Tellers is not just about weddings or the big day. It’s the passion to document love stories in a natural way, no posed smiles, no artificial lights, just the pure intensity of the present moment that will live forever.

We combined inspiration from vintage scripts, with a contemporary language, that whisper a new romanticism. Tiny illustrations of nature add a luminous joy to the identity. Subtle moss green, as the color selected for hope.

People Truelove Tellers. Love stories as grand as they are.

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May 15, 2018 In By admin

Ana Fuente

2015
Identity, Collaterals
Mexico

Ana Fuente is a Spanish headpiece artist, with a taste for Art Deco lines, blooming florals, delicate patterns and all things boho. Each piece is designed sketch-to-final, deeply inspired by classic beauty from the 1920s and 1930s.

Her sophisticated halos, headbands, clips and combs make a unique accessory for romantic brides. Antique golds, Rosés, Vintage silvers… color palettes that are treasure-forever pieces.

We were instantly in love with the idea of collaborating with Ana Fuente. Simple typography and complementary fine line illustrations gave the identity warmth and a sense of treasure found.

Ana Fuente, a one-of-a-kind artist that celebrates love stories with a new femininity.

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May 16, 2018 In By admin

Love Fest Fibers

2016
Identity, Packaging
United States

Love Fest Fibers creates huge, cozy knits from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partnering with artisans and pastoralists to bring a family of products with a story and the ability to support livelihoods.

We created a logo made from two knitting hooks that form a heart, to emphasise the beauty of handcraft with great simplicty. A set of icons was designed to communicate the types of yarn with a touch of charm.

Love Fest Fibers. Natural & recycled fibers to love you up.

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May 16, 2018 In By admin

Lale

2015
Identity, Collaterals
United Kingdom

Lale is a British company with careful tailoring, an attention to detail and the use of natural, and superior quality fabrics. Lale’s collections are designed in a one of a kind atelier in the historical and romantic city of Istanbul, then cut and handed over to the wonderful team of dressmakers and tailors.

Our design approach brings out the artisanal origins of the product, while reflects an English classic sensation, through a custom script for the brand and a symbol that references a Turkish tulip fused with a cotton bud.

Lale. English boho, revisited with ancestral cottons.

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Glow Flow Chefs

Carmín y Celeste

Camellia Milk Tea

Pragma

Manassé

People

Ana Fuente

Love Fest Fibers

Lale

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