March 29, 2022 In By admin

PALAPA

2021
Identity, Collaterals
Mexico

Palapa is a slow fashion brand that goes back to basics, by redesigning traditional sandals from Mexico —known in Spanish as huaraches— to reconnect with our roots while rethinking the way we dress and the pace in which we live. A modern huarache is elevated with the highest quality materials and next-level comfort. An everyday staple that can be dressed up or dressed down. Palapa leather sandals are woven by hand in small batches, in a female-led ethical workshop in Mexico.

Inspired by the slow life in the Mexican Tropics, we created a unique wordmark that draws inspiration from posters and ephemera from the Acapulco golden era. The sun —is also a traditional woven fan, paired up with a set of vintage seals that communicate the brand voice across collaterals. A lush landscape illustration echoes these vibes with simple sophistication and charm. Tropical nature as an ethereal landscape to be in.

Palapa — Handmade by tradition. Tailored to your modern feet.

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February 6, 2022 In By admin

Oriana Rodríguez

2021
Identity, Collaterals
Mexico

Oriana Rodríguez is a Mexican designer that combines traditional leather craftwork, with some touches of Wixárika artisanal embroidery and a French savoir-faire. Her creations use geometry and bold designs, to dress up or dress down, as the day unwinds. A signature piece for any look.

The bespoke letterforms reflect the brand’s thoughtful attention to detail and timeless simplicity. We created a monogram that highlights craftsmanship and quality. A typographic combination of sans serif fonts balances old-world sensibilities with a modern take. The color palette is minimal, so products can shine through and be relevant. The use of materials such as a beeswax seal on the envelope, cotton paper, and blind embossing, create a tactile stationery that elevates the shopping experience.

Oriana Rodríguez — Savoir Faire hecho en México.

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May 2, 2021 In By admin

Once : Once

2020
Identity, Packaging
Mexico

Once : Once — a certified sustainable palo santo brand, based in Guadalajara, Mexico. The purpose of the founders is to offer a medium to feel more aligned to one’s self, to carve a little ritual that sets an intention. To clear the mind and space. Inspired by numerology and how 11:11 is a subtle reminder, a wish, Once Once believes we can create our own synchronicity and spiritual presence.

Two versions of the brand were created, one typographic and an alternative numeric expression. A red symbol depicts the palo santo with an elegant and sensuous flare that also represents the soul. The idea behind the packaging was to create an anticipated experience and a muted keepsake that you would want to place at home. Botanical illustrations of the palo santo tree and its life phases, reinforce the idea that it’s a sustainable and certified product. We designed all the branding assets and packaging for an elevated experience and emotional connection.

Once : Once, enciende un ritual cotidiano

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March 6, 2021 In By admin

The Lost Explorer Mezcal

2020
Identity, Packaging, Collaterals,
Website, Art Direction
Mexico, UK

The Lost Explorer is an artisanal handcrafted mezcal made from 100% agave, cultivated in the sun-soaked Valles Centrales, Oaxaca, Mexico, that celebrates the Earth and the diversity and wonder of the sacred agave plant.

It all began as a curiosity of time and the earth. This curiosity led David de Rothschild and Thor Björgólfsson, founders of the brand, to produce a small batch mezcal, as a tribute to empowering sustainable Mexican enterprise whilst also protecting the craft, heritage and biodiversity of Mexico. Made in tune within the rhythm of Nature, each small batch is distilled by Maestro Mezcalero Fortino Ramos, with a sustainable approach that honors our artisanal mezcal methods. The Lost Explorer Mezcal range consists of three uniquely profiled varietals – Espadín is the core expression, sitting alongside two rarer wild varietals, Tobalá and Salmiana. Time slows, heart warms. Each sip transports you to a world of senses beyond.

The rich fauna and mystic aura of Oaxaca were the main inspiration for the brand, so we revisited traditional alebrijes of this Mexican region, and elevated them with a contemporary take inspired by Guadalupe Posada’s etchings, for a global audience. We invited Daniel Barba to create the set of illustrations featured in the labels and collaterals. Each mezcal expression is represented by a unique alebrije that creates a sense of curiosity: wild pig, jaguar, and cockerel. The agave age in years communicates the time the agave has grown in Nature. The brand’s symbol represents the 4 main elements of its origin: sun, mountains, water, leaves.

As a homage to the brand name, the label artwork makes echo of vintage explorer guides, typographic legacy from lost maps, cabinets of wonders, collections of curious objects, and forgotten apothecary labels.

Curiously Oaxaca, its people and Nature, myths and mysteries, rituals and food— all woven together in beautiful alchemy.

The Lost Explorer Mezcal. Sip Curiously.

Art Direction, Branding, Storytelling, Packaging, Collateral, Website design.
Illustration: Daniel Barba
Photography: Frica, Lily Wan

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February 3, 2020 In By admin

Soonā

Soona

2019
Identity, Collaterals
Mexico

Soona, moon in Otomí indigenous language.

Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.

The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.

Soona, a window into oneself discovery through yoga practice.

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December 16, 2019 In By admin

Fork

2019
Identity, Collaterals
Mexico

Fork is a brunch atelier that brings together Parisian heritage with Mexican breakfast tradition. Located in San Luis Potosí, Mexico, the brand identity embraces romantic and nostalgic feelings of chic cafes, along with interiors that pair different materials for a cozy atmosphere.

As the brand symbol, we created a bespoke letter F with a French styled fork. We designed a set of various stamps, that could be used across collaterals, such as menus, coasters and stationery. A custom script gives the final touch of warmth to the restaurant. Slightly textured papers and foiled details, help to communicate the care that is taken with the cooking and the service at Fork.

Fork, French spirit, Mexican flavor.

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September 23, 2019 In By admin

Amper

2019
Identity, Collaterals
Mexico

Love has evolved, and so have weddings and celebrations of love. Gone are the days of stiff attitudes and posed photography. Jacquie, Amper’s photographer and founder, seeks to bring authenticity and charm to one of the most important days in a couple’s life.

We created the name, Amper (ampere in English), which is the base unit of electric current in the International System of Units. Staying away from love clichés, we wanted to communicate the deep sensations of being in love in a new way, just like an electric jolt.

A unique wordmark celebrates this bold, true spirit, along with a fine wave that softness the identity. Some nude hues here and there, bring out a gender neutral look and feel.

Amper, celebrating Happy Love Stories.

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September 10, 2019 In By admin

Camphora Botánica

2019
Identity, Packaging
Mexico

Camphora Botánica is a skincare line inspired by natural beauty, that maximize nature’s wisdom, by selecting active botanical ingredients that are both, sustainable and effective, to improve skin complexion. Produced in small batches, in Guadalajara, Mexico.

The packaging finds its voice through a series of nostalgic pencil illustrations of the featured ingredient, while playing balance with the airy typography setting. The logotype is inspired by Cinnamomum Camphora tree, reflecting the founders’ inspiration for the brand. A touch of color identifies each product with minimal details. A custom label is placed on top, to close each box while also differentiate them across the family of products, with a number that hints the order in which each product might be applied.

Camphora, Mexican eco-luxe skincare.

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April 2, 2019 In By admin

Nochiola

2018
Identity, Packaging
Mexico

Nochiola is a brand of healthy snacks based in Mexico City. Aimed to support a healthy lifestyle in the midst of a hectic routine, Nochiola offers 4 categories of snacks: veggie chips, churritos, dried fruits and nuts. Each variety is carefully produced with no additives such as sugar, artificial dyes or preservatives.

When Rocío knocked on our studio, we knew we had to get involved. We wanted our design to portrait rich life through illustrations that talk about simplicity, whilst hinting the ingredients found on each bag, with a naïve touch. We designed the logotype inspired by a plant based lifestyle, so the icon reflects growth and a certain sparkle of energy. A warm subtle color palette keeps a light spirit to the brand.

Nochiola is growing beautifully into a community driven by quality snacks without sacrificing flavor.

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November 22, 2018 In By admin

Noble Cacao

2019
Packaging
Mexico

Noble Cacao, a Bean to Bar brand that uses native original beans from the finest cacao harvests cultivated in Mexico, with artisan artful techniques.

Noble Cacao was first conceived with the idea of creating a genuinely gourmet Mexican chocolate. After visiting the cacao plantations in Southeast Mexico, Noble’s founder, Irma, was surrounded by the aromas of pineapple, banana, mango, flowers and precious woods. The murmurs of a living earth and the multicolored beauty of the cacao pods filled her with joy. Cacao had embraced her in absolute magic.

From that inspirational moment, Noble Cacao has worked to learn the secrets of how to craft the finest chocolate that honors the unique notes and taste of each hand-selected cacao grown in our incredible rainforests.

The new packaging is a reflection of the flavor intensity, unique notes, and lush origin, through the use of color cotton papers and hot stamping details. A minimal typographic approach, lets the chocolate bar be itself and breathe the finesse of the product per se. Typographic selection depicts a subtle Hacienda nostalgia.

Single Origin & Blend Series create together a sensorial map of Mexican cacao.

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PALAPA

Oriana Rodríguez

Once : Once

The Lost Explorer Mezcal

Soona

Fork

Amper

Camphora Botánica

Nochiola

Noble Cacao

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