Soona

 

 

2019 
Identity, Collaterals
Mexico

Soona, moon in Otomí indigenous language.

 

Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.

 

The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.


Soona, a window into oneself discovery through yoga practice.

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