January 6, 2021 In By admin

Amate Casa de Té

2020
Branding, packaging
Mexico

Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach to loose leaf teas that are exquisite and ethically sourced.

We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic-free, that could be repurposed. Color into free brushstrokes conveys the idea of the unique notes into each expression or origin.

The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.

Amate Casa de Té, simply tea for the soul.

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February 14, 2020 In By admin

Casa Selva

2019
Identity, Packaging
Mexico

Casa Selva is a skincare line that started out of a love story, inspired by magic Tulum and its lush jungle botanicals. Honest & Clean beauty made with pure ingredients, to elevate the daily ritual of self-care.

We designed a bespoke logotype where air and open space play graciously around each letter. Typography plays a leading role, to set a system that prioritizes honesty and effortless reading. A set of the 3 most important icons complete the look & feel of the brand. We redesigned a symbol that features a sophisticated palm tree for Casa Selva, which is also a monogram that is used in selected pieces.

Packaging has a detail of surprise when opening each box, with a fine line jungle pattern. Finally, all these elements come together into a wrapping paper that elevates the brand’s voice into a new phase.

Casa Selva, elevate your ritual with ease.

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February 3, 2020 In By admin

Soonā

Soona

2019
Identity, Collaterals
Mexico

Soona, moon in Otomí indigenous language.

Our aim was to design an identity that would stand out from the typical yoga studios. We wanted to make a nod to Otomí artisan heritage, by integrating some florals and animals into the mark and identity patterns. The symbol is the abstraction of a bunny in a meditative posture, nurtured by the moon, in a continuum cycle of peace and contentment. Typography is minimal with a slight reference to a crescent moon.

The pastel-coloured blue, mineral grey and white, create a calming effect, inspired by Ayurvedic practices.

Soona, a window into oneself discovery through yoga practice.

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December 16, 2019 In By admin

Fork

2019
Identity, Collaterals
Mexico

Fork is a brunch atelier that brings together Parisian heritage with Mexican breakfast tradition. Located in San Luis Potosí, Mexico, the brand identity embraces romantic and nostalgic feelings of chic cafes, along with interiors that pair different materials for a cozy atmosphere.

As the brand symbol, we created a bespoke letter F with a French styled fork. We designed a set of various stamps, that could be used across collaterals, such as menus, coasters and stationery. A custom script gives the final touch of warmth to the restaurant. Slightly textured papers and foiled details, help to communicate the care that is taken with the cooking and the service at Fork.

Fork, French spirit, Mexican flavor.

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September 23, 2019 In By admin

Amper

2019
Identity, Collaterals
Mexico

Love has evolved, and so have weddings and celebrations of love. Gone are the days of stiff attitudes and posed photography. Jacquie, Amper’s photographer and founder, seeks to bring authenticity and charm to one of the most important days in a couple’s life.

We created the name, Amper (ampere in English), which is the base unit of electric current in the International System of Units. Staying away from love clichés, we wanted to communicate the deep sensations of being in love in a new way, just like an electric jolt.

A unique wordmark celebrates this bold, true spirit, along with a fine wave that softness the identity. Some nude hues here and there, bring out a gender neutral look and feel.

Amper, celebrating Happy Love Stories.

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September 10, 2019 In By admin

Camphora Botánica

2019
Identity, Packaging
Mexico

Camphora Botánica is a skincare line inspired by natural beauty, that maximize nature’s wisdom, by selecting active botanical ingredients that are both, sustainable and effective, to improve skin complexion. Produced in small batches, in Guadalajara, Mexico.

The packaging finds its voice through a series of nostalgic pencil illustrations of the featured ingredient, while playing balance with the airy typography setting. The logotype is inspired by Cinnamomum Camphora tree, reflecting the founders’ inspiration for the brand. A touch of color identifies each product with minimal details. A custom label is placed on top, to close each box while also differentiate them across the family of products, with a number that hints the order in which each product might be applied.

Camphora, Mexican eco-luxe skincare.

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August 22, 2019 In By admin

Little Prince

2019
Identity, Collaterals
United States

Little Prince is a charming neighborhood bistro in the heart of Soho, New York City, that features non—classique French bistro selections like a signature French Onion Soup Burger with caramelized onions and gruyère.

Little Prince holds a frequently rotating wine & beer program, highlighting unique French and local beers and seasonal French cocktails. Dramatic floral arrangements accent the light-filled space, with floor-to-ceiling windows that look out on to bustling Prince Street. Caramel banquettes line the walls and the wooden bar is warmly lit by classic glove pendant lamps. Hand-painted ceramic floor tiles complete the bistro ambience.

When we were asked to redesign Little Prince identity, we were delighted to bring a little French finesse to the bistro. We designed a custom wordmark that depicts this spirit, followed by a set of collaterals including menu, business cards and labels for their cold brew drink. We were inspired by the classic Breton shirt with blue stripes, added a touch of red and paired it with some quirky wording set in a contemporary use of type.

Little Prince Bistro Non—Classique, cozy, adorable, fun.

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June 28, 2019 In By admin

Betún de Mantequilla

Betún de
Mantequilla

2018
Branding, Collaterals
Mexico

Betún de Mantequilla is a fine print boutique in Guadalajara, Mexico. When Kristyna asked us to redesign her branding, we couldn’t be more excited to collaborate with her, to elevate her brand to the place it deserved, where the premium quality they deliver in each project, was depicted throughout the branding suite.

Translated from Spanish as butter glaze, Betún de Mantequilla offers an ample range of services and superb quality, from classic print techniques like silkscreen and hot stamping, to all kinds of tactile finishes, positioning them as one of a kind purveyor of beautifully crafted print.

We created a bespoke lettering wordmark with a wink to boutique bakeries. Paired the logo with an icon that features a drop of ink falling from a traditional balloon whisk. A subtle typography system highlight the artisanal quality that Betún de Mantequilla offers.

A fine print boutique with a buttery gusto!

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April 16, 2019 In By admin

XL Mezcal

2018
Packaging
United States

XL Mezcal is a collaboration with a dear client and friend. He wanted to launch a special edition mezcal for his birthday celebration, so we were asked to design a label that portrayed his personality and philosophy. The label features spontaneous typographic combinations, small vintage-inspired vignettes, and hints of his personal path.

Made in Oaxaca from 100% agave Espadín and Tobalá, XL Mezcal is bottled by maestro mezcalero Fortino Ramos.

A true Mexican mezcal for spirituous moments to celebrate.

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April 2, 2019 In By admin

Nochiola

2018
Identity, Packaging
Mexico

Nochiola is a brand of healthy snacks based in Mexico City. Aimed to support a healthy lifestyle in the midst of a hectic routine, Nochiola offers 4 categories of snacks: veggie chips, churritos, dried fruits and nuts. Each variety is carefully produced with no additives such as sugar, artificial dyes or preservatives.

When Rocío knocked on our studio, we knew we had to get involved. We wanted our design to portrait rich life through illustrations that talk about simplicity, whilst hinting the ingredients found on each bag, with a naïve touch. We designed the logotype inspired by a plant based lifestyle, so the icon reflects growth and a certain sparkle of energy. A warm subtle color palette keeps a light spirit to the brand.

Nochiola is growing beautifully into a community driven by quality snacks without sacrificing flavor.

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Amate Casa de Té

Casa Selva

Soona

Fork

Amper

Camphora Botánica

Little Prince

Betún de Mantequilla

XL Mezcal

Nochiola

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